Should I start off with learning media buying or copywriting

You can't learn everything simultaneously, that is impossible.

Assess your marketable skills and work from there.

There are hundreds of ways to make money online so you
need to figure out what they are and what will work for you.

The most important thing is to start doing something, learn
from experience, and keep going.

You say; I know a thing or two about copywriting, media buying, and CRO.

But do you know this: 99.9% of all businesses (the exception being the well funded, usually tech, start-up) and those JOBS you mention you know something about are all dependent on one thing?

SALES. Every job in a marketing company will be on the street if that company does not generate sales at a rate where there is a Return On Investment which sustains the company. Did you know that?

So, what you say in effect when you say, but I know THIS is what I want to do
...you are saying you want to SELL something to SOMEBODY, somewhere and make enough sales to be profitable. Do you acknowledge this truth?

Because, although there are successful people who just work without a reason why, just cause they love to work or to solve problems and they make money in the process of doing this, almost everyone else has a REASON WHY they do business...and most of the time that reason is either one of love or money, and probably both.

Doing what you love to do, and making money doing it, seems to be a worthwhile goal for most of us.

Get any book on Business...and I suggest a simple one like Michele Kagan's, CPA, book
STARTING A BUSINESS 101. It is dirt simple and a quick read. Another one, and it is old, is Ben Suarez' 7 STEPS TO FREEDOM II, which can be had for a song at many sites.

In 7 STEPS TO FREEDOM II there are cartoons, of a man selling a bird house, if you were to just go through the book and read ONLY THESE CARTOONS, about 15 minutes of time, you would have a better place to start than the one you tell us about.

If you just like to solve problems, then try to get that skill to match a need in the marketplace, but if your objective is to MAKE MONEY in business, the best advice here at WF over the years has been:

FIND A NICHE (Market) of BUYERS. People already spending money.
Find or develop a product these buyers would have an interest in.
Create a promotion or offer for them, and either joint venture with someone who has a list of these people, or begin from scratch to get your promotion in front of their eyes.

Then, track all your activity.

But...before any of this, try to answer the question (for yourself)...WHY do I want to do marketing, and what exactly do I mean by this?

Your answer will give you much better starting points than any of us could give you.

GordonJ

If you are good at copywriting I would focus on that - plenty of people need the service in various forms.


As Monetize mentioned there are so many things you can learn.


Its probably best to focus on that great skill of copywriting that you have and see how you can monetize it - you will then pick up the other skills you need - such as building a website or blog as you go!


Kind Regards


Ged

I would learn copy writing, it is ok building a list but u have to know how to engage with your list as you dont want them to unsubscribe, but not just sell all the time, but learn how to give value and treat them as a friend

Just start, just take action and build something. It doesnt matter if you start building a website, affiliate website or blog. When you start building something you will always face new roadblocks and this would push you to learn and implement, this is how you move forward and learn new things.

Welcome to the Forum. If you have any questions about Copywriting or want to learn more about the subject. Spend some time in the Copywriting section here
https://www.warriorforum.com/copywriting/

This book was mentioned above, here is the link to save you time.https://www.amazon.com/Starting-Busi.../dp/1507221223 (Disclaimer not an affiliate link)

I would argue/discuss the idea that there needs to be an education shift of sorts. you can LEARN to do all this stuff before you get started OR you can get started and learn what it is you need to know next. For ME the later makes more sense... it puts the learning in context to specifically what you need to know at that very step, you are learning what you need to learn vs taking in a whole scope of information that over time may or may not apply to YOU and your needs.

Then there is this... and oh trust me I understand a whole lot of what is being said here In this instance there is some amount of knowledge ( based on " I know a thing or two about copywriting, media buying, and CRO " so we can ASSUME they are understanding BUYER.

What gets interesting ( to me ) is the relationship of these variables we talk about - should i learn Media Buying or Copywriting? or BUYER, PRODUCT, PROMOTION.

Media buying and copywriting can very quickly be a cart before the horse scenario... you can learn to buy all the traffic you want, but if you dont have copyright skills you will never convert said traffic.

You can focus on the buyer first... but if you dont know what it is you are selling how can you know who is going to be buying?

There is simply an interdependent relationship in all of these components You cant take action in any one without knowing aspects of the others.

SO we are then left with JUST START... you have decided you want to sell X.. build a website for X insert an amount of content. THEN dig deep and understand who your BUYER will be... Add content targeting that specific buyer target. Then understanding your BUYER... you need to understand how to reach said BUYER.. and this is where PROMOTION kicks in. Anyone that "knows" just because you know your buyer and how to get to them, doesnt mean you are going to sell what ever it is you are selling - and then then you have to learn to CONVERT.

I would drop - anyone even a small amount familiar with CRO is going to understand failure points along the way I am getting clicks and not conversion - there is a block that needs to be figured out. I have content and no views.. there is an issue that needs to be resolved.

People that have been at it for "years" and have no amount of success are living in the "build it and they will come bubble" plain and simple do not pass go, do not collect $200. They have built the thing... and probably are not getting traffic... they probably are not promoting, and if they are they are not understanding the BUYER - how to target the promoting. More importantly they lack the skills or basic understanding of what and where the failure point is.

Problem solving is a thing... but identifying there is a problem, and specifically in that moment what that problem is is a whole other. There may be a whole chain of problems and understanding what the 1st step problem is, is a thing.

Lets take your standard Internet marketing model.. Ad, Lander, Sales page - probably applies to 99% of who ever may read this.

No traffic? your ads are not right

You have traffic and no signups, your lander isnt right

No conversions? your sales page needs work

No conversion and you are sending traffic to a 3rd party sales site? on your lander you are selling vs pre selling that product

So back to the OP... start with a website... use what you know it terms of CRO and work through the bottle necks learn what you need to know when you need to know it.

Definetely focus on only one thing at a time. If you like one of these things you mentioned more than the others, that should be your choice.

How may yr expertise spill ovah to U+Whoevah advantage?

See, bcs I coulda run with STRIPPIN' but I ran with SUPPLY OF LAYERS.

What intrests Moi is your final question.

Bcs herein lies the crux point of most decision makin' -- from forum mongrels seekin' to hit big to minor deities safeguardin' 'gainst abominable falls.

Focus has advantage bcs you can specialize yr intrest an' skills ... but at what stage may THE PLANIT decide you no longah relevant tvm?

I guess ima askin' a LENS vs SCOPE query here.

It is a VIEWPOINT thing -- your own, plus also the horizon of all with whom you seek to ally yusself.

An' it is a shiftin' landscape alla the time -- this *spot* where you would wanna wish the LENS/SCOPE axis to perfectly languish always.

Seems to Moi, evrywan eithah momentarily focused on driven specifics or castin' nets inta the pond.

Occasionally, we are still, an' we are perfect.

Thing is mebbe to figure anywan seekin' you out arrived via eithah a LENS or a SCOPE.

tbh you gotta reward both viewpoints, plus mebbe throw in DANCIN' KITTENS.

Test yr day, tamara, on this:

You gaht all kindsa DRIVES for all kindsa PURPOSE.

An' yet there is a place beyond your immediate circumstance, into which significant surprises somehow surely shazam.

LENS or SCOPE, we all seein' SUMTHIN'.

Jus' gotta agree WHAT, I guess.

Media buying is an interesting thing if you can spend few months in learning with an expert. otherwise its a bit difficult for a newbie to be successful as a media buyer, the big problem i found as a media buyer in my early stage was, the lack of resource. not sure if its still like this or not.
But copywriting as the other part of the game and I think its more easy to start but scaling is difficult in this field. In terms of value as an individual, from copywriting you can earn $2k to $6k max, there are some amazing ccopywriter who even makes $15k+ per month but not sure how. surly they have a team for this.