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Y2K and retro are trending, should we include them in our campaigns?

by saphireee Banned
4 replies
Hello there,

As you know, retro and Y2K are trending on social networks. Maybe because 2020 and 2021 were tough for everyone, we're coming back to an era where everything was simpler. We know that nostalgia is pretty important factor in marketing, because it's a really strong emotion and emotions lead to purchases.

Why not use the Y2K trend for our marketing campaigns? Wether it's to point out something that was not on point in the 2000s years and compare it to your current offer (and create a strong contrast), or evoke nostalgic memories in your audience and thus associate your brand with strong feelings, I believe using retro/Y2K is a good idea.

For example, you're selling a camera. You can show how difficult and tedious it was to develop the photos. And then show your camera that develops the photos almost instantly. You point out the advantage of your product PLUS you remember good memories (if they lived through that period) or you show them something they like to see (because they're in the age bracket receptive to trends)

Any thoughts on this?
#campaigns #include #retro #trending #y2k
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  • Profile picture of the author Kay King
    evoke nostalgic memories
    you mean y2k when the internet was going to CRASH....according to some self appointed experts and some who should have known better?

    Seems the more tech we have available the shorter the time needed to become 'vintage'...

    in the 2000s years
    Don't know where you are located, but in the US those 2000s years were a terrorist attack on 9-1-11 and a deep recession a few years later.

    I do 'get' the nostalgia idea but perhaps better to go farther back in history to avoid bringing up painful memories. Every great idea should be researched so you know you are attracting an audience, not repelling them.
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  • Profile picture of the author dave_hermansen
    I have to agree with Kay King. Really, you just have to go back to just before COVID to see the best times in the USA, economically. If you're talking about simpler times, in general, maybe you should be going back to the 50s and 60s.

    In other words, if Y2K is trending, it certainly isn't because of better times. It's got to be something else and whatever that something is, it will be short-lived. By the time you start ranking for those tweaked phrases, people will have moved on to something else.

    "Retro", on the other hand, is a completely different word and could mean practically anything that is slightly older or, more probably, far older than what is currently being sold.
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  • Profile picture of the author Frank Donovan
    I think every generation looks back on their younger, formative years with a degree of nostalgia. Because we absorb so much new information as we grow, those early days, weeks and seasons will always seem, in retrospect, to have lasted longer than they do at present. A fondness for that time of our lives can often remain with us despite what world events might have been going on.

    At my age, I still have the mindset that the 2000s were just yesterday, but for anyone in their twenties or thirties, I suppose the early years of the century would carry nostalgic memories. That must be the demographic driving those Y2K trends.

    Of course, nostalgia doesn't explain every trend. The music of the 1960s and '70s was objectively much better than any created nowadays. But everyone knows that.
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  • Profile picture of the author squishpea123
    I wonder why this is trending.

    Also has anyone else noticed the 70's music revival trend? Half the songs on the radio are trying to bring back disco. I'm wondering whose idea this was, and why. Like, what is their agenda? Lol.
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