Did you know that your About Page is the second most viewed page on your website (after the home page)? But it seems to be the most often overlooked. You must take advantage of your About Page to engage your readers.

When people visit a website, the About Page is where they go to find out what kind of site it is and who’s behind it. This is a great opportunity for you to make a great first impression and get visitors to become subscribers and, hopefully, customers.
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