Can Google read your mind? Perhaps, if a new advertising system has the desired effect.

This will be good news if you’re a Google advertiser. If you are a consumer, it’s interesting to say the least. If you are a privacy advocate, well, you’re probably about to start complaining.

Today, Google is introducing “interest-based” advertising as a beta test on its partner sites and on YouTube. These ads will associate categories of your main interests, be it golfing,...

Google Adsense (along with Adwords) has just introduced “expandable ads“.

These are basically ads that “expand” to a larger size when the user clicks on them. Google is only rolling this option out to Adsense publishers in North America and Europe presently.

The new ad units come in two models: CPM payment (payment per 1,000 views) and CPC (cost per click). The CPM pays regardless of whether the user clicks through on the ads but the CPC only pays on the click....