Online Banner Advertising Remains Popular

A few years ago there seemed to be a bit of a backlash against the over-abundant use of online banner advertising. Ad banners were everywhere and were becoming quite annoying. In some circles, Internet Marketers were being advised to reduce their use of banner ads.

I’m not certain what happened – perhaps marketers did tone down the intrusiveness of their ads – but you don’t hear people complaining quite as much now, and...