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What is Implicit and Explicit Copywriting?

Posted 12th January 2009 at 10:04 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=a7KKXvy6TDs

If you are a copywriter and have analyzed several sales letters to find out what sells and what does not sell, you might have noticed two basic types of selling taking place: implicit and explicit selling. Implicit copywriting means the selling is low-key... the problem, proof, and scarcity elements are implied based on the information you provide. On the other hand, explicit selling is when the selling elements are cheesy, annoying, and...
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The Amazing QQQ Technique That Generates Rapid-Fire Headlines

Posted 20th November 2008 at 09:07 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=CK2dYBG3nkI

I have said many times that if your headline sucks, no one will read the rest of your sales letter or your promotional e-mail. No matter what you write, you need a great headline to get attention. So how do you come up with a great headline quickly, even if you are completely uninspired? You use a system for thinking up headlines, and the system I want to share with you today for coming up with an unlimited number of headlines for copywriting...
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What is the AIDA Formula?

Posted 17th November 2008 at 09:52 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=gTQykgQq0J4

The AIDA formula (Attention, Interest, Desire, Action) is the only formula you really need to know when you write ads. It is the foundation of all selling and the sooner you understand the formula, the sooner copywriting will become an intuitive and simple process for you. Remember: Attention, Interest, Desire, Action.

First, you have attention. This is the point of any headline, e-mail subject line, or the first few seconds...
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