Register Blogs Advertise with usHelp Desk Today's Posts Search

Copywriting
Unread

What is Up With JPEG Headlines?

Posted 23rd January 2009 at 05:25 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

You might have noticed recently on some sales letters that the attention-grabbing headline you like so much is actually an image, not text. Have you tried this yet? All you need to do is perfect your headline, then open up an image editing program like Adobe Photoshop, add the text you want in the appropriate font, color, and size, crop the image and save it. You can even have a freelance graphic designer to do this for you for $5 or $10. But why the heck would you want graphical headlines on your...
Robert Plank's Avatar
Membership Sites
Posted in Copywriting
Views 817 Comments 0 Go to first new comment Robert Plank is offline
Unread

Sell to Just One Person

Posted 21st January 2009 at 01:35 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

One of the factors that made amateur copywriting so easy for me, was the fact that I already had a lot of article writing experience to the point where people would tell me, "I feel like you are writing directly to me. How do you do that?" The answer is you need to write your articles, and most of all, your copywriting, as if you are writing a letter. A letter that you are mailing to just one specific person, your ideal prospect.

Even if you don't know your ideal prospect,...
Robert Plank's Avatar
Membership Sites
Posted in Copywriting
Views 1777 Comments 1 Go to first new comment Robert Plank is offline
Unread

How to Use Fewer Words in Sales Copy

Posted 16th January 2009 at 10:51 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

Any copywriter in the world will tell you that, online or offline, you need to sell in as few words as possible. People have low attention spans, you might easily say the wrong thing, and as a copywriter you just don't want to spend more time in marketing than you have to. You can always read through your entire sales letter and cross out unneeded words as you go, but how do you write as few words as possible the very first time?

I have a few techniques. To reduce your words, you...
Robert Plank's Avatar
Membership Sites
Posted in Copywriting
Views 850 Comments 0 Go to first new comment Robert Plank is offline
Unread

What is Implicit and Explicit Copywriting?

Posted 12th January 2009 at 10:04 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=a7KKXvy6TDs

If you are a copywriter and have analyzed several sales letters to find out what sells and what does not sell, you might have noticed two basic types of selling taking place: implicit and explicit selling. Implicit copywriting means the selling is low-key... the problem, proof, and scarcity elements are implied based on the information you provide. On the other hand, explicit selling is when the selling elements are cheesy, annoying, and...
Robert Plank's Avatar
Membership Sites
Posted in Copywriting
Views 807 Comments 0 Go to first new comment Robert Plank is offline
Unread

What is a Headline Really Supposed to Do?

Posted 24th December 2008 at 10:31 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=WlkgUK9ORXQ

Every once in a while when I read a cheesy headline on a sales letter, I see sales letters with useless headlines, or those that are too long or short, I think to myself, what the heck are headlines supposed to do in sales copy anyway? Any copywriter will tell you that the only job of a headline is to get you to read the next line. That is great advice, but how does it help you to write good headlines? My philosophy is that a meaty copywriting...
Robert Plank's Avatar
Membership Sites
Posted in Copywriting
Views 826 Comments 0 Go to first new comment Robert Plank is offline


All times are GMT -6. The time now is 04:14 AM.