Alliance income

In a sense, alliance income could come to you as indirect revenue. What I mean is you can offset certain expenses involved in setting up your website by asking a company to help you in exchange for free advertising.

Instead of paying a couple of hundred dollars to a graphic designer or to a Coldfusion programmer, for example, you might be able to get them to finish their work and let you use it on your website because you allow them to have your "Platinum...