http://www.youtube.com/watch?v=_DSG_BgnL4Q

It is commonly recommended that when you start a copywriting job, you interview your client to figure out exactly what he wants you to write about. But an overlooked method is the self-interview, which you can apply if you write copy for your own product or even if you are writing it for someone else.

If you write your own copy, it is easy to come up with baited questions to ask yourself that you know the answer to. That is...