Welcome to show number 29 of the Content Champion podcast, thanks as ever for listening. This time, I’m delighted to be chatting about brand storytelling with Michael Brenner, Head of Strategy at content marketing software firm NewsCred.

Michael has over twenty years’ experience in sales, marketing and leadership roles, and it was his recent posts on the ‘content marketing imperative’ and ‘betting his future career on content marketing’ that really caught my attention....