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The Egobait Bites Method

Posted 30th December 2015 at 11:51 AM by LozJames (Content Champion on WF)

Let’s talk about ‘work smarter’ content creation…

Over the last ten years I’ve spoken with a lot of small business owners and online entrepreneurs who find content creation a complete bore.

They come to me for their content production because they’ve been slogging away on content they’re either not happy with or simply can’t use.

And it all seems to them like a big waste of time.

Well it needn’t be – especially if you...
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5 Simple Steps To Turn Readers Into Buyers

Posted 30th December 2015 at 11:49 AM by LozJames (Content Champion on WF)

OK, so you've decided you need to grow your business and have just finished reading that book about online marketing - and it preaches the following philosophy (you know the sort of thing, you've read it now a thousand times)...

1. Start a blog

2. Help your audience

3. Watch the sales roll in

So you set up your blog and social media profiles…

You are pumping out multiple articles per week and sharing them furiously…...
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Views 559 Comments 0 Go to first new comment LozJames is offline
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[Podcast] Earn It. Don’t Buy It: An Interview With Jim Tobin of Ignite Social Media

Posted 20th June 2015 at 10:12 AM by LozJames (Content Champion on WF)

Hi guys, welcome to session 15 of the Content Champion Podcast. This time I’m delighted to be talking with social media expert Jim Tobin of Ignite Social Media, about his new book ‘Earn It. Don’t Buy It’.

With 2014 already being heralded as the year of earned social media engagement for brands and marketers, Jim’s book could not be more timely.

His writing style is conversational and easy to follow – and the book not only gives examples of how social media...
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[Podcast] Communication Is Key: Small Business Content Marketing With Marcus Sheridan

Posted 20th June 2015 at 10:09 AM by LozJames (Content Champion on WF)

Hello again, welcome to the 14th session of the Content Champion Podcast. This time round I’m talking small business content marketing with inbound and content marketing professional Marcus Sheridan of The Sales Lion.

Marcus regularly speaks at big content marketing conferences across the US, and his strategies for effectively leveraging the power of content to build your business are worth their weight in gold.

In this rapid fire half hour, we covered a lot of ground...
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[Podcast] $15,000 In 1 Day: Super Affiliate SEO With Jacob King

Posted 20th June 2015 at 10:06 AM by LozJames (Content Champion on WF)

OK folks, it’s time for edition 12 of The Content Champion Podcast. In this show, I’m delighted to introduce professional SEO and super affiliate Jacob King.

Jacob’s advanced SEO skills and irreverent humour made for a dynamite session of the podcast, and he was very generous in sharing a truck load of fantastic strategies with us.

Jacob KingJacob once made $15,000 in one day from affiliate commissions, so I for one was taking notes as we chatted :-) In this enlightening...
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