In a high tech world we still need high touch interaction. People are still people. Blogs and code and cables and switches are no substitute for a person's realtime voice or face.
This is one reason why online webinars are so popular today. And most of the time, higher-end products are sold this way. Because the more significant the cost/investment, the more relationship is required.
This is why homes need realtors. All the pictures are online. This is why cars...