Once upon a time SEO was non-existent. You simply created a website and filled the content with keywords and the search engines just indexed you. You could rank for the most competitive terms without even lifting a finger.

The party soon came to an end and to the dismay of many webmasters and bloggers, their sites that once ranked dropped overnight and a wave of speculation took over. No one really knew the full mechanics of the search engines and opinions conflicted which in turn...