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The future of SEO

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Posted 18th October 2010 at 10:27 AM by

Once upon a time SEO was non-existent. You simply created a website and filled the content with keywords and the search engines just indexed you. You could rank for the most competitive terms without even lifting a finger.

The party soon came to an end and to the dismay of many webmasters and bloggers, their sites that once ranked dropped overnight and a wave of speculation took over. No one really knew the full mechanics of the search engines and opinions conflicted which in turn resulted in more speculation.

As the search engines became more intelligent and adopted more complex algorithms it became a harder struggle to decipher the hidden secrets of how to rank. In recent years a new term evolved - SEO and since then its introduction we yet again found ourselves at cross roads: Do the SEO experts actually know what they're talking about?

The present day techniques that are implemented to optimize websites and blogs including pinging are 'logical' keyword based approaches that seem to work or at least for now but what about the future? Will the search engines start to adopt harsher criteria and may be even 'penalize' those who have implemented obvious techniques? I don't think this is a feasible option.

Search engines are in competition with one another and if one of them was to take drastic action that would upset the majority of its users, it may find itself quickly being replaced a more accommodating solution. For now, we can safely say that all present techniques seem to work, so we can safely assume that for a some time to come, we are all safe.
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