http://www.youtube.com/watch?v=JEdIBdqP4Us

You have a sales letter. You have grabbed their attention with a headline, given them detailed-oriented benefits using bullet points, explained your story to them, dazzled them with testimonials and other forms of proof, even delivered a great call-to-action to get them to buy. But did you forget the all-powerful P.S. statement to catch those otherwise lost sales?

All you need to know about the P.S. statement at the end of...