By Paul Barrs

So let’s imagine that you run a veterinary surgery in Caloundra, on Queensland’s Sunshine Coast here in Australia. Over the years you’ve built up a solid following of local customers for your local business. But times are changing, more and more people are going online to seek out information, so, you follow the trend and put your business online. Fantastic!

The initial responses are impressive. Your current customers enjoy being able to access additional...