By Paul Barrs

There’s a challenge that we all must face as business owners, and that is to establish credibility in the eyes of our customers. Over the years this task has become increasingly difficult, and even more so for the small business owner as the giants of business seemingly overwhelms the airwaves with their almost unlimited advertising dollar.

What can we do?

We take them on at their own game, but put aside the old rules with which so many...

By Paul Barrs


There’s one thing that’s dead set certain in the world of online business and web marketing – a high percentage of our customers are looking for information. Though not only information about online business stuff; that’s just a niche. People these days are looking for information on an amazing variety of different topics. So whatever you target marketplace with your online business, you can easily apply the following principles for yourself.
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By Paul Barrs


Yes, I have been fortunate. I’ve been “writing” in one shape or another since I was 8 years old. For me it’s always been a personal love – but I know that this is not the case for most of us. In fact, second only to public speaking, article writing often brings fear to the very soul of many an internet business marketer.

But… it’s vital that you learn how; and you don’t need to continually outsource to get content.

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By Paul Barrs

There are many different ways to write article an review, and it really depends on your own background that will determine your own personal style; but there are certain things that you can do that will provide positive results for both you and the original author if you give them consideration.

Firstly, be honest. Yes, no BS allowed; which simply means that no matter what the article is like, you’ve got to tell the truth! Like it or lump it, that’s...

By Paul Barrs


Chances are if you’re reading this than you’re one of the thousands who seek to generate traffic and income through the writing and publishing of articles.

Many years ago this was identified as one of the single best ways to boost traffic to your website; more recently however this marketplace has become corrupted and overtaken by the plethora of those who think that *everything* should be automated and run by a program… including the writing...