It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the and portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The actual text you use in the title tag is one of the...

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

* Create a site with valuable content, products or services.

* Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

* Research and use the right keywords/phrases to attract your target customers.

* Use your keywords in the right fields and references...