Sponsorship income

Consider for a moment all of the unique parts of your website, or your blog. Each one of these areas can be given special treatment by asking a company to "sponsor" it by paying you a flat fee.

For example, you probably have RSS feeds embedded in a section for news headlines, or to display recent posts by your favorite bloggers. You can change the title of this section from the generic "here are some RSS feeds" to "The latest...