Whether you know it or not Mobiles, Tablets and their Apps are playing the biggest role ever in marketing today, with most of the big brands using them to their advantage, and unless you're looking at publishing it in stores like Apple and Google play you are going to be left behind missing out on a massive opportunity, and the best part is it’s not that difficult to optimize an app to get high app store rankings either.

This is a new wave of advertising yourself in front of...