I read a post in a thread where someone said, that you should always go for a high price to earn a lot of money. This is wrong for many reasons, and I will try to explain a few.

But before we get there let's start with an important rule:
You have to think about ROI, and not just pricing and earnings!

If your price is low, but it's still profitable and brings a huge volume of sales, then you have a good pricing.
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