I hope weekly, anyway. Of course correct use of the language is not the decisive factor in being a good marketer, but it helps. I'm a teacher of English as a foreign language to adults, and I spend a lot of time convincing my students that it's more important to communicate well than to get everything right - the French in particular are so inhibited by fear of mistakes.

Nevertheless, without being pedantic, it doesn't do any harm to use any language more correctly, particularly if...

While hacking my way through the Internet jungle, I've often wondered how to help the many people I know who need to earn more, but will clearly never make it on the net.

I'm thinking, for example, of my old aunt. My step-sister, who lives from paycheck to paycheck. Or the concierge of my apartment building in Paris, who is going to retire this year on a very inadequate pension, I'm sure. Or the squatter who has lived on the other staircase for the last thirty years. He's getting too...