Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of "value." The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and offline, have to be keenly aware of the ways in which their value is perceived by customers.
In this post, we're going to go over the importance of balancing your 'give' with your 'take',...

There are certain events that happen in marketing that change the face of the way business is conducted forever.

For example, in 2004 who could have guessed that a software program invented by a geeky undergraduate in a Harvard University dorm room designed to make it easier to meet girls would have such a profound effect on the way people communicate with each other in the 21st Century? Yet Facebook has done exactly that.

Or flash back to 2007, when Apple co-founder...

Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates.

Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions (USPs).

What are Unique Selling Propositions?

USPs are the features and attributes of a product or service that sets it apart...

Content marketing is bigger than ever so that means tons of articles and blogs are going up and being shared each and every day. With social media being such a large part of the virallity equation, we all know the importance of a good headline.

But with click-baiting reaching its slow, but inevitable death and so many other articles and blogs out there on similar topics, what's to set your headline apart from the rest of the pack?

Now, we all know about the fundamentals...

The biggest frustration that marketers invariably come across when building their lists is that of conversions.

It can be absolutely agonizing to see hundreds of new subscribers being thrown onto your list, without a single one of them buying a damn thing from you.

I've identified two major challenges that bring this about...

1. Your audience is indifferent to you.

This means that you didn't make an impression. Either the information you've...