Marketing is all about reaching the right people at the right time. Unfortunately that can turn into a guessing game if you don't have the right tools. The marketing tools that we use are essential to our success so if you've just been "winging it" or going on intuition, you're only selling yourself short.

Use Marketing Tools to Reach Your Audience

Here are some of my personal favorite marketing tools that will help you find the right people to get your message,...

With the holiday season right around the corner, it's a great time to take advantage of some targeting with your email marketing campaigns. Even if you're so lazy that you simply write "Happy Holidays!" in the signature, it would behoove you to make some effort to bring your customers into the "spending" mind frame that the holiday season always denotes.

Five Ho-Ho-Holiday Email Tips that Will Sleigh Them!

With that said, here are some simple and...