Boost Signup Rates
Posted 14th May 2013 at 10:08 AM by 1warriorfan
If you've been struggling to get subscribers to join your mailing list, it's time to take a closer look at your squeeze page.
What is the first thing that people see when they visit your squeeze page? Are they given a good reason to join your list? Are you targeting the right audience with your squeeze page offer or overall marketing message?
More often than not, your squeeze page offer will make or break your ability to funnel subscribers into your mailing list. Slapping up a good looking squeeze page with an opt-in box just isn't enough. You need to give your visitor's a reason as to why they should hand over their name and email address.
It's likely that you've heard of the power of a valuable incentive offer, but in case you haven't, an incentive offer is simply an exchange of information. Your visitor subscribes to your list, giving you their contact information, and in return, you provide them with some sort of free offer. This could be a free download, newsletter, tips, discounts, or anything else that appeals to your market segment.
The problem is that many people overlook the importance of a high quality, unique incentive offer. Keep in mind that a powerful incentive will not only boost sign up rates, but it will help you set yourself apart from all of the other email marketer's in your niche. So, how can you instantly increase your squeeze page signup rate?
Offer over $97 in valuable - original content, and add the "retail price" to your squeeze page!
Why $97?
Because many people who are focusing on building a list aren't willing to go the extra mile in delivering real value when it comes to their incentive offer. In fact, most people look at incentive offers as "throwaway" products - which they believe they'd otherwise never be able to sell. So, they give it away.
The problem with this is that if you don't really believe your own incentive is valuable, your visitor's are likely to feel the same way. Giving away an outdated product? Offering a stale ebook that's based on private label content? If you don't pay attention to the quality of your incentive offer, not only will your signup rates suffer, but your overall reputation in your market will as well.
Do you really want your subscriber's first impression of you to be based on some cheap, watered down, low quality product that you're offering on your squeeze page?
When it comes to email marketing, your creditability - your brand - your image, and how well you're trusted, begins with that first communication.
Your offer, your marketing messages and your broadcasts will either form a strong connection between your company and your subscriber's, or it will drive people away. Don't make the common mistake of overlooking the power of your incentive offer. It represents the doorway for visitor's to become part of your online community, and you need to do it right.
If you turn things around, and offer something you could easily sell for $97.00, you'll be blown away at just how quickly you'll be able to build your list with very little effort involved. And remember, a higher opt-in rate means that you'll need far less traffic in order to build a monster-sized email list!
What is the first thing that people see when they visit your squeeze page? Are they given a good reason to join your list? Are you targeting the right audience with your squeeze page offer or overall marketing message?
More often than not, your squeeze page offer will make or break your ability to funnel subscribers into your mailing list. Slapping up a good looking squeeze page with an opt-in box just isn't enough. You need to give your visitor's a reason as to why they should hand over their name and email address.
It's likely that you've heard of the power of a valuable incentive offer, but in case you haven't, an incentive offer is simply an exchange of information. Your visitor subscribes to your list, giving you their contact information, and in return, you provide them with some sort of free offer. This could be a free download, newsletter, tips, discounts, or anything else that appeals to your market segment.
The problem is that many people overlook the importance of a high quality, unique incentive offer. Keep in mind that a powerful incentive will not only boost sign up rates, but it will help you set yourself apart from all of the other email marketer's in your niche. So, how can you instantly increase your squeeze page signup rate?
Offer over $97 in valuable - original content, and add the "retail price" to your squeeze page!
Why $97?
Because many people who are focusing on building a list aren't willing to go the extra mile in delivering real value when it comes to their incentive offer. In fact, most people look at incentive offers as "throwaway" products - which they believe they'd otherwise never be able to sell. So, they give it away.
The problem with this is that if you don't really believe your own incentive is valuable, your visitor's are likely to feel the same way. Giving away an outdated product? Offering a stale ebook that's based on private label content? If you don't pay attention to the quality of your incentive offer, not only will your signup rates suffer, but your overall reputation in your market will as well.
Do you really want your subscriber's first impression of you to be based on some cheap, watered down, low quality product that you're offering on your squeeze page?
When it comes to email marketing, your creditability - your brand - your image, and how well you're trusted, begins with that first communication.
Your offer, your marketing messages and your broadcasts will either form a strong connection between your company and your subscriber's, or it will drive people away. Don't make the common mistake of overlooking the power of your incentive offer. It represents the doorway for visitor's to become part of your online community, and you need to do it right.
If you turn things around, and offer something you could easily sell for $97.00, you'll be blown away at just how quickly you'll be able to build your list with very little effort involved. And remember, a higher opt-in rate means that you'll need far less traffic in order to build a monster-sized email list!
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