We both know that in order to find clients who hire you, you need to find what they want and sell them the solution. Easy, right? And the answer is … ask them – via interviews, or a survey. At least that’s what some marketers say. I’ve personally worked in a Fortune 500 market research company and I know that surveys WORK. But for the entrepreneur who just started and wants to find clients fast and inexpensively, a 1,000 pounds for a single survey is out ofthe question. So, how do you figure...

Tell me if you’ve ever experienced the same. Just yesterday I had just met this lady. She was talking with a friend of mine how her coworkers constantly take advantage of her kindness and willingness to help. And I have had the unpleasant encounter of exactly the same kind of people in my personal life too. We all know how they look like: interactions between people are all about giving and receiving and they always queue up in the getting end only. Unfortunately, you get to be blamed for beeing...

Don’t we all want to Win the Client on the First Meeting? Yeah, sounds about right, isn’t it. However, it is not that simple. There’s a right way to convert a potential client into a client and there’s a wrong way. The difference is: whether they sign up with you or they don’t. Here’s how to do it right:

1. Offer three levels of pricing:
You don’t want to come off as pricey and unaffordable. After all, you want them as a client. But, if you offer a too low price – you may...

The purpose of social media is to create micro-communities with same interest where memebers can connect, interact and help out each other. The question is: how can this help you grow and find more clients in your business. Here are the top 5 basic ways to do that:

1. Write it, say it and see it
In order for your social media strategy to be successful, words are not enough. Clients are not online to search for company web sites. They are online to find out the quickest wat...

Clients know that whatever they are looking for, they can find it online as well. In their mind, if something is not online as well, they can’t check it out and hence, no reason to buy it. The potential client makes a decision to buy or not to buy based on those 5 buying mindsets:

1. Influence
Clients look for proof that what you offer has helped others. They search for reviews of your product or service and they are very educated buyers. When they assess your influence, they...