Most holidays have become synonymous with increased bottom lines for smart retailers. People like to splurge money on entertainment and gifts to make their friends and family feel special. A holiday is also a good time for people to take a well deserved break unwind and relax. Whether it be the 4th of July weekend or the Christmas holiday stretch people just like to spend the cash in their pockets and celebrate. This means that not only retailers or product/service owners get to pick up a piece...

“Facebook: $750 Mil in Hand Worth More than $2Bil in Sky”

It came up conversationally, but I believe I’m the only person at my company to have firsthand experience as a user of Facebook.com. It was kind of funny to have all these online advertising professionals asking me all about the website everybody used in college. Didn’t they get the memo? I’m new. I should be asking the questions around here. The subject of Facebook.com is an interesting one that’s worth a closer...

Should you Pay Per Click?

Commonly referred to as PPC among the savvy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.

You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.

Traffic is great. Traffic improves your search...

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