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Warrior Forum posts come and go very, very fast. I'm going to use this blog to keep track of some of my favorite WF-based ideas, and to share some additional concepts.

Regards,
Allen
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Features vs. Benefits in Photography, part 2

Posted 17th April 2009 at 08:11 PM by Adaptive

The solution involves one of the world's most expensive cameras, and one of the world's least expensive photographic accessories.

I see that there's some interest in reading the blog, could I please get someone to comment before I reveal the secret here?
HyperActive Warrior
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Views 1029 Comments 0 Go to first new comment Adaptive is offline
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Features vs. Benefits in Photography, part 1

Posted 16th April 2009 at 08:27 AM by Adaptive

Some people need help clarifying features and benefits. I'll use an example from photography to put this distinction in focus.

Photography is about the art and craft of capturing a magic moment when light showed beauty. Great photographers desire the feeling of soul satisfaction when they have celebrated a magic moment by sharing it -- and maybe even by helping to create it.

The magic moment of saying the vows.
The magic moment of first crossing the finish line....
HyperActive Warrior
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Views 1590 Comments 0 Go to first new comment Adaptive is offline
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Success in four words

Posted 16th April 2009 at 08:00 AM by Adaptive

Serve, work, structure, invest

What's the secret to success?

Serve.
Work.
Structure.
Invest.

Serve: Know who you want to help. Understand what matters to them. Know what options they currently have. Provide a better option. Care, and show you care.

Work: Take action, even when it's boring, if the action is the best way to be of service to the people you care about helping.

Structure: Organize your actions and...
HyperActive Warrior
Posted in Uncategorized
Views 1596 Comments 0 Go to first new comment Adaptive is offline
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New site review: "smoking sucks" dud

Posted 30th March 2009 at 12:59 AM by Adaptive

A WF member asked for reviews about his sales letter to sell an information product educating smokers about the dangers of smoking and their options for quitting.

In this example, I think we have a good demonstration of selling the problem but not selling the solution very well.

I panned the sales letter pretty hard, but had specific ideas about how to take a fresh approach. Here's the original thread so you can see my reviews and the other, mostly gentler, reviews....
HyperActive Warrior
Posted in Uncategorized
Views 1021 Comments 0 Go to first new comment Adaptive is offline
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New site review: GetStrongToday.com

Posted 30th March 2009 at 12:19 AM by Adaptive

In another review thread I participated in, this guy asked for copywriting advice in his very narrow niche. I think that what is actually needed is business development so that he has more ways to grow his business. So far, I've seen him reply to other reviewers but not yet to me; maybe he's working his way down the responses to his thread.

The sales letter is trying to get clients for personal trainers in one corner of one state. I think the business could be far more than that....
HyperActive Warrior
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Views 986 Comments 0 Go to first new comment Adaptive is offline


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