The solution involves one of the world's most expensive cameras, and one of the world's least expensive photographic accessories.

I see that there's some interest in reading the blog, could I please get someone to comment before I reveal the secret here?

Some people need help clarifying features and benefits. I'll use an example from photography to put this distinction in focus.

Photography is about the art and craft of capturing a magic moment when light showed beauty. Great photographers desire the feeling of soul satisfaction when they have celebrated a magic moment by sharing it -- and maybe even by helping to create it.

The magic moment of saying the vows.
The magic moment of first crossing the finish line....

Serve, work, structure, invest

What's the secret to success?

Serve.
Work.
Structure.
Invest.

Serve: Know who you want to help. Understand what matters to them. Know what options they currently have. Provide a better option. Care, and show you care.

Work: Take action, even when it's boring, if the action is the best way to be of service to the people you care about helping.

Structure: Organize your actions and...

A WF member asked for reviews about his sales letter to sell an information product educating smokers about the dangers of smoking and their options for quitting.

In this example, I think we have a good demonstration of selling the problem but not selling the solution very well.

I panned the sales letter pretty hard, but had specific ideas about how to take a fresh approach. Here's the original thread so you can see my reviews and the other, mostly gentler, reviews....

In another review thread I participated in, this guy asked for copywriting advice in his very narrow niche. I think that what is actually needed is business development so that he has more ways to grow his business. So far, I've seen him reply to other reviewers but not yet to me; maybe he's working his way down the responses to his thread.

The sales letter is trying to get clients for personal trainers in one corner of one state. I think the business could be far more than that....