SEO | Search Enginge Optimization
Posted 22nd March 2010 at 09:27 AM by affsuccess
Tags search-engine-ops, seo, what is seo
What is SEO?
SEO stands for search engine optimization. It is a way to increase the traffic to a website from various search engines through organic or algorithmic search results. To put it simply, SEO is a tool available to webmasters through which they can have their website ranked higher among search engines. When a visitor searches a keyword contained in the website, then a successful SEO campaign ensures that a particular website is displayed among the top search results. We all know that when we do a keyword search, we rarely go beyond the first few search results. SEO ensures that a website is among those first few search results.
It is important to know how SEO works. When a website is created, it is important to have as many relevant keywords as possible. The Meta tags should also contain information about the website and contain the keywords. So, when someone searches for a keyword, the search engine crawler searches the web for that keyword and when it identifies the keyword in a website, it returns it as a result. The better the keyword quality better are the chances of the website being displayed as a search result. Many people also use articles and blogs to attract traffic. These articles and blogs contain links to the website landing page where the visitors can find information they are interested in.
The key to a successful SEO campaign is content and as we have already mentioned, keyword. A website needs to have fresh and updated content that targets the right audience. If the content is not interesting enough, the visitors will move away. On the other hand, a good content will help convert potential customers and clients into actual customers and clients. Using the right keywords is also essential for SEO. SEO experts are adept at finding the right keywords and their synonyms for a website so that the chances of a hit are maximized.
There are various advantages of SEO. The biggest advantage is cost effectiveness. There is no payment to be made to search engines for websites to be placed with them. The cost involved is in creating the right keywords and doing the analysis. Search engines get paid for paid or sponsored links. So, if a webmaster creates a combination of free links and pay per click links on a search engine, the result can be enormous. It is proven by research that Internet users click on free links 80% of the time and on paid links 20% of the time. So, a combination will ensure that the audience is targeted and most of them visit the website because they need to.
The key to a successful SEO campaign is content and as we have already mentioned, keyword. A website needs to have fresh and updated content that targets the right audience. If the content is not interesting enough, the visitors will move away. On the other hand, a good content will help convert potential customers and clients into actual customers and clients. Using the right keywords is also essential for SEO. SEO experts are adept at finding the right keywords and their synonyms for a website so that the chances of a hit are maximized.
There are various advantages of SEO. The biggest advantage is cost effectiveness. There is no payment to be made to search engines for websites to be placed with them. The cost involved is in creating the right keywords and doing the analysis. Search engines get paid for paid or sponsored links. So, if a webmaster creates a combination of free links and pay per click links on a search engine, the result can be enormous. It is proven by research that Internet users click on free links 80% of the time and on paid links 20% of the time. So, a combination will ensure that the audience is targeted and most of them visit the website because they need to.
Search engine optimization has been a buzzword for Internet search for some time now and will continue to be so in the future. For a website to be successful, a powerful SEO campaign is essential. SEO not only attracts traffic, but also the right kind of traffic. A higher page rank with Google, Yahoo and MSN will ensure that. it is essential for the success of a website. To read more on SEO visit SEO Prince: Rule The Search Engines!
Learn, Earn & Share!
Simon Lee
iEntrepreneur Inc.
Learn, Earn & Share!
Simon Lee
iEntrepreneur Inc.
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