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Are Affiliate Marketers Necessary?

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Posted 19th November 2010 at 07:03 AM by alliance

Is there a need for affiliates today in the world of marketing? Without a doubt there is great demand. There are no guarantees with affiliate marketing and some times the affiliate marketing industry makes things sound too good to be true. Many newbies to affiliate marketing and skeptics wonder if its possible to make a living as an affiliate marketer. The truth is that affiliate marketing works and has seen steady growth during good and bad times for online advertising. Affiliate marketing has become a reliable source of sales for many different types of marketers.

During the early years, affiliate marketing was thought to be the future of online advertising, and others remained skeptical to affilate marketing methods. Affiliate marketing has advanced and now accounts for up to twenty five percent of online sales for many of the world's blue chip brands.

Just about all serious marketers have an affiliate marketing department of some size. Its important to remember that affiliate programs now come in all shapes and sizes. Wide-open affiliate programs with unlimited and uncontrolled number of affiliates are rare today. Marketers feel that affiliate programs must be tailored to meet the marketer's objectives while understanding that affiliate marketers ad value to online marketing efforts.

Higher priced forms of online media advertising was not a direct result of affiliate marketing. Affiliate marketing has successfully delivered sales that are cost effective by way of the pay-for-performance model that paved the way for other forms of performance based advertising, like CPA-based search and portal marketing. Marketers have become more business savy and programs more sophisticated and integrated with other parts of their marketing plans while affiliate marketing has evolved into an important asset to successful marketers.

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  1. New Comment
    Rickling's Avatar
    Hey, Alliance
    I have a few affiliates going on and haven't got anything from them yet eg amazon, clickbank etc but still trying.
    Newsletter on MLM thru articles and videos and pics.
    Posted 19th November 2010 at 07:58 AM by Rickling Rickling is offline
  2. New Comment
    alliance's Avatar
    Hi Rick,

    I find clickbank better than amazon for conversions. It really depends on the target market and type of promotion. Affiliate marketing should be one of several profit centers for your online business plan.
    Posted 19th November 2010 at 08:32 AM by alliance alliance is offline

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