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Blogger Keyword Tips

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Posted 5th January 2011 at 02:24 PM by alliance

If you’re blogging then you'll almost certainly have heard about keyword search optimization. There are many ways to get targeted traffic to your blog, but the best free method is to appear in the search engines for related keywords. Searchers will then click through to your blog to find what you’re looking for.

Although the search engines may include your website in final results when you take advantage of keyword search optimization or not, you can give them a helping hand. By doing keyword research, discovering highly searched keywords, and then utilizing them appropriately within your content material, you can make sure that the search engines position you higher for these terms.

Keyword Density

Whenever writing using keywords, the amount of times you include a given keyword through the entire content is known as “keyword density”. For example, if your blog post is 400 words long and contains 4 instances of the keyword, this means that you’ve got a 1% keyword density (one instance of the keyword per 100 words). There is certainly debate about how much you need to use the keywords, but it’s often recommended you use them a minimum of once per 100 words.

Where you use the keywords is also important. Make sure you include them:
* At the beginning of the title,
* Within the first sentence,
* Within the last sentence,
* And spread through the article body.

Keep It Natural

Despite the fact that keyword search optimization is an essential strategy for many bloggers, it’s likewise crucial to sound natural. After all, it’s not just the search engines looking at your content - there are real human readers too! And they’re likely to be turned off if it sounds like you’ve simply just loaded in your keyword as numerous times as possible.

This is the reason it’s important to work on writing a superb blog post first, and worry about the keywords you’re including second. Regardless of how well you’ve incorporated keyword search optimization into your article, your site isn’t going to do well unless you can keep readers interested with well constructed, interesting content that’s written with their needs in mind.

Too Many Keywords Can Have The Opposite Effect

Although we all know that it’s helpful to include keywords in your blog posts, including too many can even turn the search engines away. The leaders like Google are well aware that bloggers and internet marketers are trying to improve their rankings with methods like this, so they won’t reward you for taking shortcuts and stuffing your content with way too many keywords. If they did, it becomes far too simple for low quality rankings to get to the top of the rankings.

Keywords Aren’t Everything

Following on from the point above, it’s vital that you realize that Google is looking at a lot more than just keywords to rank your site. It takes into account who links back to your website, how you link to your own pages, how well your blog is laid out and, importantly, whether your blog actually delivers the info your website visitors are searching for.

Keyword search optimization is unquestionably something you should be integrating into your blog posts if you want to reap the benefits of free search engine traffic. However, it’s also important to work on the quality of your blog. The visitors will follow. Click Here for more information on article marketing and finding online jobs.
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