Whether you are a seasoned Webmaster or someone who has just been recently introduced to Internet Marketing, you probably have already heard of Google Analytics (one of the most popular web analytics tool). It’s such a popular web analytics tool that it seems like everyone is using it.

In April 2012, Nikesh Arora, Google’s chief business officer announced that over ten million marketers and websites use this tool to gauge how effective their online presence is. Barely a year later,...

With an increasing percentage of the consumer demographics opting to shop online, internet advertising is now a multi-billion dollar industry. This paradigm shift, however, is a result of a colorful past. Today, through this article, we are going to take a glance back at the beginnings of this industry. We are going to revisit the journey of how it has grown and flourished and held its place in a world where once print, television and radio were the only source for advertising.

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Placing advertisements on your website or blog is one of the easiest ways to generate revenue. Whether you’re using a program like Adsense or you have individuals or companies who pay directly to place ads on your site, you can earn a good steady income by simply keeping your site updated and active. When it comes to earnings from advertisements, however, you can’t make money if people don’t stay on your site long enough or leave your website without exploring further (which also increases...

Well if you haven’t heard of it already, Google came out with a publisher scorecard which is a basically a checklist of what you need to do, to optimize your revenues and improve the user experience. If you’ve noticed, I’m not calling it a “benchmarking feature” as Google mentions it to be, but simply a checklist. Although they may be correct as far as the dictionary definition is concerned but I was expecting something better from Google, something which can match me against my peers...

Successfully running a website or a blog involves a lot of moving parts and getting the most out of your Adsense revenue is often an important part of the operation. Increasing your Adsense earnings is one thing, which probably is always on the mind of a webmaster. Ad revenue optimization makes it easier for you.

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Author Bio
Ankit Oberoi is the co-founder of Ad Pushup, a testing tool for ad revenue optimization. The tool is being used by webmasters...