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Headline and Title Tip

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Posted 15th July 2009 at 05:28 AM by Astounding Writing Coach

When writing a headline or title, remember to think about benefits to the end user and keywords you can use to grab your ideal prospect's attention.

When you make your headline keyword rich and with words describing benefits to your ideal customer, you get a better search engine connection, too.

Using the tip I just explained, generally, when writing to grab the attention of men, remember they typically seek to "beat the competition." That means they are interested in using power words and will respond to those in your headline or title.

Believe it or not, it is actually a brain phenomenon. Most men naturally seek for power and so feel attracted and activate certain brain parts when they see these words. Intentionally using words that activate the mental and emotional brain centers for a man, you increase your chances of sales.

Power words men like to see and experience mentally and emotionally might be imperitive verbs like:

accelerate
advance
apply
arouse
beat
boost
build
challenge
change
charge
choose compel
construct
control
drive
engage
excite
grab
make
manage
motivate
profit
power
supercharge
target
test
use
among others...

Women on the other hand, are interested in relationship-oriented words. This is the other side of the brain.

Since each brain hemisphere does different things, using words that activate the right hemisphere naturally grabs a woman's interest.

When you write words that intentionally appeal to the brain hemisphere a man uses (if that is your market) or the hemisphere a woman mainly uses you improve your conversion rates.

So the types of words most appealing to a woman might be...

accept
alternative
answer
answer to prayer
answer to the prayer in my heart
appeal
approve of
beautiful
benefit
build
connect
cooperate
encourage
enhance
family
feel
feelings
flexible
flexibility
follow
friend
friendly
gentle
get along
hear
heart
hold
insight
insightful
instill
intuitive
invest
learn
love
nurture
optimistic
popular
positive
prayerful
propose
spiritual
suggest
support
teach
teacher
teaching
team-building
touch
trust
uplifting
value
among others...

As you write your headlines I encourage you to experiment with these words in your headlines for men for women.

Please tell me how I might further serve you in your marketing needs.

Astounding Writing Coach
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