I shake my head a lot recently when I read and hear everyone calling themselves some sort of internet marketing expert. Recently the buzz is in calling yourself a social media expert. Unfortunately all that seems to entail is that you know how to login to a Facebook and make a Wall post. When, in reality, any real marketer (or Social Media Manager) with common sense would say that a lot more goes into a Social Media campaign and tracking said results of the campaign.

Being a media...