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Email Marketing "Mulligan"??

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Posted 2nd May 2013 at 08:44 PM by centurion81

Mulligans are truly fascinating and unique to one sport...golf.

Well, normally they just apply to golf.

In case you're wondering, "mulligan" is a term for a re-swing, do over... or "I screwed up and need another try"

But this concept can also be applied to your email marketing campaigns.

What?

All of the big autoresponder services allow you to segment your subscribers by certain variables. Most importantly the "who didn't open my last email" variable.

That's the subject of the video for today.

Even though I spilled the good part already...head over and check out the video about improving your email marketing results
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