Selling Prospects and Keeping Customers
Posted 12th July 2014 at 10:58 AM by Chillins27
Customer Purchasing Path
True “Free” Value = Trust = Relationship = Loyalty = Sales
1. Provide “True Free Value” to people. No one wants to feel like you’re trying to sell to them.
2. Since we’re not selling and just providing value, we then gain their trust.
3. After we gain the trust from providing Value and not selling, we gain the relationship.
4. Once we gain the trust from providing the value, establishing a relationship and not trying to sell, we get the loyalty. This is when that person looking for a particular product in your niche asks for your help. They will want you to guide them to a purchasing decision or believe in what you're selling.
5. Since, you believe that the product you sold to that person is the best for that particular person, you can feel good about the sale and in turn, you now know you’ll have repeat business from the same individual.
Warning: Do not try to sell products to individuals that will not help them succeed. Beginners need a stepping stool, while veterans need ladders.
This leads us to the “loyalty loop”
Buy – Bond – Enjoy – Advocate - Buy – Bond – Enjoy – Advocate -Buy – Bond – Enjoy – Advocate - Buy – Bond – Enjoy – Advocate - Buy – Bond – Enjoy – Advocate – Etc…….
Good Luck Marketers. Walk the Path, Use the Purchasing Path and feel good about what you’re doing.
See Ya!
True “Free” Value = Trust = Relationship = Loyalty = Sales
1. Provide “True Free Value” to people. No one wants to feel like you’re trying to sell to them.
2. Since we’re not selling and just providing value, we then gain their trust.
3. After we gain the trust from providing Value and not selling, we gain the relationship.
4. Once we gain the trust from providing the value, establishing a relationship and not trying to sell, we get the loyalty. This is when that person looking for a particular product in your niche asks for your help. They will want you to guide them to a purchasing decision or believe in what you're selling.
5. Since, you believe that the product you sold to that person is the best for that particular person, you can feel good about the sale and in turn, you now know you’ll have repeat business from the same individual.
Warning: Do not try to sell products to individuals that will not help them succeed. Beginners need a stepping stool, while veterans need ladders.
This leads us to the “loyalty loop”
Buy – Bond – Enjoy – Advocate - Buy – Bond – Enjoy – Advocate -Buy – Bond – Enjoy – Advocate - Buy – Bond – Enjoy – Advocate - Buy – Bond – Enjoy – Advocate – Etc…….
Good Luck Marketers. Walk the Path, Use the Purchasing Path and feel good about what you’re doing.
See Ya!
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