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Chip Tarver on B2B Testing, Trials, and Errors... A Mighty Foe?
Posted 8th August 2008 at 04:15 AM by Chipt
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“Chip Tarver on B2B Testing, Trials, and Errors... A Mighty Foe?”
By Chip Tarver
Are you a perfectionist? (Or are you just afraid?)
If so, you're in trouble if you're a marketer, or you’re trying to generate your own public relations.
Why?
Because 'paralysis-by-analysis' will stop you cold, prevent you from achieving much of anything, and put more pressure on you than you can stand.
Marketers test…
Marketers fail…
Marketers succeed…
Understand that…
The trick is knowing which is which, and not being afraid to 'try something.' Trial and error is your friend… because every test you do will teach you something. Try it. They all either pass or fail, too, because there is no middle ground, sort of like a 'maybe.'
And tests all get you closer to your ultimate success. When a test bombs, it's an experiment - not a failure…
Afraid to write articles? Then get someone else to do it for you, and send your (their) article around for publication.
Afraid of pay-per-click? Open an account for five bucks and throw the money away. It's very liberating because it releases you from that dungeon of doubt you’re living in right now.
Afraid of email marketing? Do it any way. If only 1/3 of your emails get through and get opened, that's a lot more than if you did nothing…
Scared to talk to people on the phone? Start out by calling people you don't know who might have an interest in your call (but might not)… and practice telling them why you're calling. It's about benefits for them - not you.
Frankly, it matters not what paralyzes you. It's the old 'Get back on the horse' lesson. But for you, it might just be 'Get on that horse the first time.'
When you're marketing - experiment with the 'little fish' - not the big whales. If you blow it - so what? These things work in your regular marketing as well as in your self-generated public relations ...
When you're just starting out getting your own public relations, start with small local media outfits instead of trying to get on Oprah. Establish yourself as a trusted resource and be patient.
Your 'competition' for local coverage is much lower, your local news organizations have the same news needs as bigger outlets, and you already intimately understand their audience (it's you.)
The rest of it will take care of itself.
Like Nike says… "Just Do It!"
You decide.
Chip Tarver
Author, “First Contact Secrets”
"Insider Tips Reveal How to Successfully Connect With Anyone, Any Time, for Any Reason"
************************************************** **********
Chip Tarver knows that you NEVER get a second chance to make a first impression. That's why he published "First Contact Secrets." Listen to the Masters of Internet marketing teach you how they make first contact with people they want to do business with. Just model their success and success will become yours! Learn more now at ... Business to Business Experts & Entrepreneurs on Business Networking, Business Introductions, Business Contacts, Networking, Business Relationships, and Business Joint Ventures.
Also check out Cut Your Gasoline Costs up to 25% to 50% NOW! if you want to start saving up to 25%, 50% or more on your gasoline bill starting today!
(c) 2008 Chip Tarver and FCS
“Chip Tarver on B2B Testing, Trials, and Errors... A Mighty Foe?”
By Chip Tarver
Are you a perfectionist? (Or are you just afraid?)
If so, you're in trouble if you're a marketer, or you’re trying to generate your own public relations.
Why?
Because 'paralysis-by-analysis' will stop you cold, prevent you from achieving much of anything, and put more pressure on you than you can stand.
Marketers test…
Marketers fail…
Marketers succeed…
Understand that…
The trick is knowing which is which, and not being afraid to 'try something.' Trial and error is your friend… because every test you do will teach you something. Try it. They all either pass or fail, too, because there is no middle ground, sort of like a 'maybe.'
And tests all get you closer to your ultimate success. When a test bombs, it's an experiment - not a failure…
Afraid to write articles? Then get someone else to do it for you, and send your (their) article around for publication.
Afraid of pay-per-click? Open an account for five bucks and throw the money away. It's very liberating because it releases you from that dungeon of doubt you’re living in right now.
Afraid of email marketing? Do it any way. If only 1/3 of your emails get through and get opened, that's a lot more than if you did nothing…
Scared to talk to people on the phone? Start out by calling people you don't know who might have an interest in your call (but might not)… and practice telling them why you're calling. It's about benefits for them - not you.
Frankly, it matters not what paralyzes you. It's the old 'Get back on the horse' lesson. But for you, it might just be 'Get on that horse the first time.'
When you're marketing - experiment with the 'little fish' - not the big whales. If you blow it - so what? These things work in your regular marketing as well as in your self-generated public relations ...
When you're just starting out getting your own public relations, start with small local media outfits instead of trying to get on Oprah. Establish yourself as a trusted resource and be patient.
Your 'competition' for local coverage is much lower, your local news organizations have the same news needs as bigger outlets, and you already intimately understand their audience (it's you.)
The rest of it will take care of itself.
Like Nike says… "Just Do It!"
You decide.
Chip Tarver
Author, “First Contact Secrets”
"Insider Tips Reveal How to Successfully Connect With Anyone, Any Time, for Any Reason"
************************************************** **********
Chip Tarver knows that you NEVER get a second chance to make a first impression. That's why he published "First Contact Secrets." Listen to the Masters of Internet marketing teach you how they make first contact with people they want to do business with. Just model their success and success will become yours! Learn more now at ... Business to Business Experts & Entrepreneurs on Business Networking, Business Introductions, Business Contacts, Networking, Business Relationships, and Business Joint Ventures.
Also check out Cut Your Gasoline Costs up to 25% to 50% NOW! if you want to start saving up to 25%, 50% or more on your gasoline bill starting today!
(c) 2008 Chip Tarver and FCS
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