> Hosting -Host gatoryou will need your host names
> Domain -Go Daddy
give them your hostname
> WordPress -fantastico
they will install for you with easy clicks
> Theme -theme forest
they had a mass election of premium themes
> Plugins -all-in-one SEO
have minimum amount of plug-ins
> Content- social infuser
incorporate recent news with this software
> Monetization affiliate program
that software offers...

Over the years experiencing personally firsthand more then several Google updates I can certainly tell you this type of pattern of bounce back is nothing new after roll out of a update.
Some Search Engine Wars Live through:

• Buffy — June 2007
• Caffeine (Preview) — August 2009

It is great that you're focusing on PPC and SEO as the statistics are continuously showing the steady fulfillment and their effectiveness as 92% of all users using search engines to find information and 60% doing so daily.
Although there is a lot of hype around social media nowadays, search engine traffic is still....

Here's basically my strategies leveraging infographics.

Infographics have been very effective for boosting traffic to my website lately for the simple reason that pictures offer you a better chance for creativity, and it's that creativity that will determine how viral your infographics will be and how much traffic you will derive from your infographic marketing efforts.......