What is Off site optimization Off-Page Optimization/ Off Page SEO ?

Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content.

It involves following activities :
(Mainly involve activities where
you get traffic from and process linking, and placing keywords within
link anchor text)

-Link xchange (One way Link Exchange, Two Way Link Exchange, Three Way Link Exchange and Multi Way Link Exchange)
-Social Book Marking
-Blogging
-Forum Posting and Forum Signatures

Factor to Consider for Off site optimization Off-Page Optimization / Off Page SEO :

- Your Linking from which website
- How many website linking to you
- What the page range for website linking to you
- What is the page Title your website linking to
have?
- How many links the linking website has in terms of inbound / Out bound links

Source : Seo Services