What to do when you are cold calling.
A trick I use is to endevour to make the first few calls and then I usually loosen up, remember the only thing stopping you is fear.
Once you are one the phone you will lose your fear, your confidence will grow and you will be on your way.
Another trick is try to understand how your words are impacting the other person, if your words are coming across silly then why should that person take you seriously, consider...