A description of my ups and downs in a journey from total newbie to successful IM marketer that will benefit other newbies.
Trying to create a really good title for landing page
Posted 12th March 2010 at 09:17 AM by webwriter
In editing my landing page rough drafts, I have found that it's all taking a longer time than I anticipated. Taking all of that time doesn't really concern me, but the results do.
When I reviewed my headline, for example, I learned that I didn't really emphasize a benefit. My headline began with a question, though in my opinion, not a very strong one. What I should have included from the start was a more compelling benefit.
Hmmm. Saving time is one possibility, but maybe not strong enough. Unless I also mention that my reader would not have to take additional time from his or her routine just to follow my suggestions.
I've found some templates as well:
"Little-Known Secrets of -------- Revealed!"
"Learn How to ---------Before Noon!"
"Caution. Don't Even Consider -----Until You Hear This!"
"Do You Make the Following ------Mistakes When You ------?"
"Who Else Wants--------?"
As I considered these models, I also remembered that I went through a slightly different process in developing headlines for blog posts.
When I reviewed my headline, for example, I learned that I didn't really emphasize a benefit. My headline began with a question, though in my opinion, not a very strong one. What I should have included from the start was a more compelling benefit.
Hmmm. Saving time is one possibility, but maybe not strong enough. Unless I also mention that my reader would not have to take additional time from his or her routine just to follow my suggestions.
I've found some templates as well:
"Little-Known Secrets of -------- Revealed!"
"Learn How to ---------Before Noon!"
"Caution. Don't Even Consider -----Until You Hear This!"
"Do You Make the Following ------Mistakes When You ------?"
"Who Else Wants--------?"
As I considered these models, I also remembered that I went through a slightly different process in developing headlines for blog posts.
Total Comments 2
Comments
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I like letting them know how long it is going to take them...
"In just 30 seconds..."Posted 12th March 2010 at 10:28 AM by LMC
- Yes, definitely, provided that you know this from your own experience --- while realizing that some people may take longer. So in that case, you can offer a given length of time as a guideline or qualify it by adding a word such as "about."
Adding such a word helps to boost credibility as well.
Thank you for your comment.Posted 12th March 2010 at 11:48 AM by webwriter
