Longer Google Snippets are Coming

“Snippet = A short description of or excerpt from a website which appears in Google search results. Snippets are created automatically based on the site’s content or the content of pages that link to the site.”

In some cases, Google shows longer snippets for search results if the pages provide simple answers for your query. Google previously tested a sidebar that allowed you to increase the size of the snippets and highlight extracted facts like dates and locations, but the tests probably showed that people didn’t use the advanced options and that it’s a better idea to automatically increase the length of a snippet if there’s a high density of information related to your query...

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Google Snippets