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How to Write Blog Posts that Make Your Readers Come Back for More

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Posted 5th May 2016 at 12:28 AM by cyberdenizen
Updated 21st September 2016 at 12:13 PM by cyberdenizen

Do you want blog content that attracts your target readers like honey to bees?

Of course, you do!

But how? The answer is simple —give them what they want!

What do they want?

Your target readers usually go to the internet to look for solutions to their problems. They want to hear that there is hope. They also look for information that will help them achieve their goals and make good decisions. They want to be empowered by the knowledge that they get from your content.
They also like reading content that’s written in their language. They want content that speaks directly to them. They want to feel that you truly understand them.

Producing irresistible content begins with knowing everything you can about your readers so that you can understand them.

Researching Your Target Readers

Before you write anything, you should define who your target readers are and get as much information as you can about them.

Here’s a list of things you need to know about your target readers:
  • Demographics (age, gender, location, education, job, etc.)
  • Financial Situation
  • Pain Points
  • Goals/Aspirations
  • Decisions They Typically Make
  • How They Use the Internet
  • Why They Read Your Blog
  • Their Level of Proficiency/Knowledge on Your Topic

How do you get the information you need?

One way is to run a survey. You can create a survey by using a WordPress plug-in such as WP-Poll. You can also use Survey Monkey which is free up to 100 responses. Another option is Google Forms.

You can also ask questions on your blog posts and encourage your readers to post comments. You can ask questions about their goals and problems. You can even ask what topics they want to read more about and the types of content they want to see more of on your blog. One benefit you can get from soliciting comments is you’ll know how your target readers talk. That way, you can adjust your writing to suit their communication style.

You can also check your competitors’ websites or blogs. Use Alexa to get the demographics of their readers. Read the comments and see what their readers talk about. You can also spy and “listen” to their conversation with their audience on social media platforms.

Another way to get more information about your target readers is to go to their online “watering holes” and find out what they talk about. You can go to Quora, Reddit, and social media groups to “listen” to what your target readers have to say.

Once you’ve gathered a lot of information about your target readers, it’s time for you to create reader personas.

What the Heck is a Reader Persona and Why Should I Create One?

A reader persona is a fictional character that represents your real, flesh-and-blood target readers. This persona is based on the data you gathered from your research.

Why bother creating one? Well, for one, it’s a lot easier to write for just one person than a group of people. When you know and understand the person you’re writing for very well, it will be easy for you to create laser-focused content, the kind that hits your readers between the eyes! Also, you tend to sound more personal and empathetic when you’re just writing for an audience of one. Personas also help you identify opportunities to make money by serving them because you know what their needs and wants are.

So how do you create a persona? There are no hard-and-fast rules for creating one. But keep in mind that the more fleshed out your persona is, the better, which is why you should know as much as you can about your target market.

Make your personas as real to you as possible. Give them names. Try to imagine how they look, talk, and behave. You might even want to look for stock photos that represent your personas.

Then, create an information sheet containing all the information you’ve gathered. You can also write a story about them if you like. Here’s an example of a reader persona story:

Josephine McKenna


Josephine is a 31-year-old woman who lives in Columbus, Ohio. She is married with two children, ages five and seven. She earned her bachelor’s degree at a local community college. She owns a small bakeshop that has a handful of patrons. Currently, her average monthly net profit is $12,000.

Her goal is to own the most popular bakeshop in her area, but she feels insecure about her business because new bakeshops are opening nearby. She wants to know how she can remain competitive without shelling out huge amounts of cash. She wants to learn more about advertising her business on social media. However, she doesn’t have enough time to do a lot of research online...


Don’t stop at one persona; create as many as you need. Your readers might be so diverse that you may need to segment them. Create a persona for each segment. You can address each persona on certain days of the week. For instance, if you have three personas, you can write content for Persona A on Mondays and Wednesdays, Persona B on Tuesdays and Thursdays, and Persona C on Fridays.

To sum up, the first step to writing irresistible blog posts is knowing and understanding your readers. You can do this by researching as much as you can about them. Next, use the data you gathered to create reader personas. Then, create pieces of content that address your reader personas.

Take the time to apply these steps and you’ll find that writing effective blog posts is a lot easier than you think!
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Comments

  1. New Comment
    Grazina Ajana Szewczyk's Avatar
    I love the idea of creating a few different personas, one for every day or type of post.

    I have a weekly schedule for my Facebook pages, and I know that different kind of people - within your target market - responds to different types of posts.

    Some comment of most of them, some choose just the funny ones or share tips.

    Creating personas could help me tune and tweak my post to make them really reach my followers, what do you think?
    permalink
    Posted 11th May 2016 at 07:47 AM by Grazina Ajana Szewczyk Grazina Ajana Szewczyk is offline
  2. New Comment
    cyberdenizen's Avatar
    Hi, Grazina! Sorry, I just logged in again. Yes, personas can also help you fine-tune and tweak your posts to make them more relevant and relatable to your followers.
    permalink
    Posted 21st September 2016 at 12:17 PM by cyberdenizen cyberdenizen is offline
 


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