Why It's So Important To Use Speed PPC For Local Pay Per Click Campaigns...
Posted 5th September 2009 at 10:30 AM by Daniel_Pereira
I've recently been very frustrated with one of the two Pay Per Click campaigns that I have been working. These 2 clients of mine both wanted more local visits to their websites and both of them are in extremely competitive niches.
For some reason on one of these 2 campaigns I got lazy and decided not to use Speed PPC in order to set up the campaign. Instead, I did what "normal" PPC marketers usually do and I simply found a huge list of keyword phrases and simply used the same ad for all of those many keywords. The result?
Well, I've been sitting here extremely frustrated because over the past 10 days I've almost had no clicks to this clients website. The reason in my opinion is due to the fact that my quality scores aren't as high as they should be. In fact, I have gone to Google and did searches on the phrases that we are advertising for and we have found very few front page listings.
On the other had, with the 2nd campaign that I have been working on, remember that I said that I did use Speed PPC in order to set things up. The result? Higher quality scores with Google and tons of front page listings for the desired keyword phrases. Oh yeah, and not to mention that the client is also getting quality leads and sales.
So, bottom line is this: I was pretty silly not to use Speed PPC for both of these campaigns. It would have only taken me a few extra minutes in order to use this valuable tool that has been able to make myself and my clients more money.
If by chance you haven't ever taken a look at Speed PPC, then go ahead and Click Here
in order to learn why this tool is a must for our campaigns here at Premier Internet Marketing, LLC.
To your success!
Daniel Pereira
http://www.KillerConversions.com
For some reason on one of these 2 campaigns I got lazy and decided not to use Speed PPC in order to set up the campaign. Instead, I did what "normal" PPC marketers usually do and I simply found a huge list of keyword phrases and simply used the same ad for all of those many keywords. The result?
Well, I've been sitting here extremely frustrated because over the past 10 days I've almost had no clicks to this clients website. The reason in my opinion is due to the fact that my quality scores aren't as high as they should be. In fact, I have gone to Google and did searches on the phrases that we are advertising for and we have found very few front page listings.
On the other had, with the 2nd campaign that I have been working on, remember that I said that I did use Speed PPC in order to set things up. The result? Higher quality scores with Google and tons of front page listings for the desired keyword phrases. Oh yeah, and not to mention that the client is also getting quality leads and sales.
So, bottom line is this: I was pretty silly not to use Speed PPC for both of these campaigns. It would have only taken me a few extra minutes in order to use this valuable tool that has been able to make myself and my clients more money.
If by chance you haven't ever taken a look at Speed PPC, then go ahead and Click Here
in order to learn why this tool is a must for our campaigns here at Premier Internet Marketing, LLC.
To your success!
Daniel Pereira
http://www.KillerConversions.com
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