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Marketing Legends Hall of Fame

Posted 22nd July 2011 at 01:53 PM by Darrel Hawes

In this post:

http://michaelhaupt.com/marketing-legends-hall-of-fame/

The author lists the marketers who he feels are important and the most influential.

I didn't make the list... not that I expected to... but it was gratifying for me to note:
  • Two of the marketers have paid me for marketing work
  • I've attended live training with at least 4 of them (small workshops, not seminars with hundreds of people)
  • At least one is a personal friend
  • I've
...
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How to Make Your Copywriting More Effective

Posted 16th June 2011 at 11:10 PM by Darrel Hawes

Anyone who writes copy, either for their own products or services or for clients, should want their copy to be more effective. This means more satisfied customers and more sales. How do you increase the effectiveness of your copy?

Here's how:

Before you write one word, fix in your mind what you want to achieve with your sales letter or other promotional piece. Be specific. Don't just say to yourself, "I want the reader to buy my product". Instead, outline...
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Email Marketing: A Quick and Easy Method of Increasing Your Autoresponder Marketing ROI

Posted 15th June 2011 at 07:01 PM by Darrel Hawes

Email marketers, like every other types of marketers, are continually looking for ways to increase the profitability of their marketing campaigns. Here's a simple method of doing that.

Many email or autoresponder management services have a special feature, namely, a warning screen a reader is taken to if they try to subscribe to your list twice.

Why would someone try to subscribe twice? The most common reason is... they are highly interested not only in the topic, but...
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The Role of the Copywriter

Posted 23rd March 2009 at 03:50 PM by Darrel Hawes

Business owners often wonder: what exactly does a copywriter do? There's no secret to it. The copywriter's job is to persuade your readers to take a desired action.

The copywriter we speak of here might be you (the business owner), a staff copywriter, or a freelancer that you have hired.

The desired action may be to buy your product or invest in your service offering; however, it may also be to download a free report or software application and provide their name and email...
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