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Do Something the Customer Does Not Expect

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Posted 2nd June 2009 at 05:34 AM by daryamconsult_aust

1. Make a suggestion:

I wanted to build more rooms to my house so I called 4 builders to come to my house and give me a quote for my house-plan. There wasn’t much difference in their prices. However, one builder suggested a minor change in the layout of my plan that would include having 2 built-in cupboards instead of an empty space, without the price changing.

He was the only one who used his knowledge as a builder to make me feel he was interested in helping me achieve what I wanted to achieve. He obviously got my business.

Other things you can do:

2. If the customer buys 2 items give a second item for a discounted price
3. If the customer is buying 1 low cost item, give it to them for free
4. If there is a better packaged offer for the same product the customer is buying, let them know
5. Give the customer a product to try, free of charge
6. Offer to carry items to the customer’s car
7. Offer free or discounted delivery if your customer buys many items
8. Give the customer something as a one-off for special circumstances, even if it’s against policy guidelines

You know your business better than anyone else. I’m sure there are many little things you can do that will help you stand out from your competitors.

You can access further information to help you run your business through my websites:
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