Social media is there to bring like-minded people together, or facilitate discussions between non-like-minded people. Next to that it’s also a great marketing tool, since the most crucial aspect of social media is involvement. As you involve prospects into events around a product or service, you’ll find it easier to turn them into happy customers. Hard selling won’t be needed, since they’ve already ‘bought into’ whatever you’re selling.

Here are some tips to get you...