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UK Managed WordPress Hosting Launch

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Posted 12th December 2012 at 02:26 PM by Dee Syed

Hi Warriors,

Been a while since I've last been on the forum for a number of reasons. Firstlly, got a couple of major projects of the ground (hurrah!) and been busy tying up loose pieces here and there. Income-wise, things are definitely beginning to look up and a couple of lucrative sponsorships are on the cards. But that's not what I'm here to talk about. Wanted to fill you in on the next project on the horizon and help out fellow warriors in the same position if I can.

The concept of the project is simple - to offer managed WordPress hosting on a network-based multisite installation of WordPress to small business owners. The target market here isn't heavy users of WordPress (like ourselves, developers or agencies) but for small business owners who may/may not have the technical skills or time needed to run a professional business website.

So far so good. There are a couple of corps out there who provide managed WordPress hosting, so it's not really a goldmine of a market as such. The reason for this project was really to use the extra capacity that I have in running multiple WordPress sites for my own businesses - heck, if you're going to do it for 20, why not do it for 200! - kind of thinking. But as we all know, it's never that easy

The site which goes live this month aims to provide managed wordpress hosting for small business.
What I wanted to share with you though is some of the things to look out for if you're thinking of doing a similar project - i.e. hosting multiple sites on shared infrastructure. What I learned very quickly was:

i) Although you can configure WordPress to the n'th degree and all your plugins, themes and shopping cart extensions work like a dream - DO NOT underestimate the technical infrastructure holding it all together. I started on a shared hosting environment for this project (yes, I know) but it quickly became clear that if I was to host even 25-30 sites on that install, I needed to look at VPS as a bare minimum. Go live with such a project on shared hosting and you'll never get off the ground.

ii) You can engineer and over-engineer your site to death with the thousands of cool plugins out there to control every aspect of you site, but take note:

- Each plugin has an additional overhead on the server. A lot of them create tables too, which means useless junk in your database unless you use them.
- You can spend so much time configuring these things that at the end of the year, you'll find that's all you've achieved. An abandoned project albeit perfectly configured.

So the advice is: Keep the big picture in mind and do keep it SIMPLE. Deliver the bare amount of functionality and customisation to get your project off the ground and then you can look at the bells and whistles once the money starts rolling in.

If you'd like to be the first to know when we go live then just sign up to my blog here at the warrior forum.

Keep marketing,
Dee
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