Avoiding the Spam Filters Tip
Posted 20th March 2015 at 06:23 PM by frankosorio
Hello Marketer,
Avoiding the Spam Filters
Email marketing as many of us know, can be a powerful and
inexpensive method of reaching our most active potential and
/or existing customers. It can boost not only our direct sales,
but also our credibility and referrals.
One of the major benefits of email marketing is that email is
free, but obviously this is the same reason that spam has
become so popular and so frustrating. With spam comes
spam filters and with spam filters comes the blocking of
legitimate email.
In this article I'll describe the basic steps you can take to
help reduce the number of emails you send out that get
blocked by spam filters -- hopefully resulting in a more
rewarding marketing effort.
The right selection of words
Many spam filters work by analyzing the email based on its
content and the words used. Many words -- such as f.ree,
s.ex and so forth -- are very heavy spam trigger keywords.
Your priority should be to avoid such words while keeping
your newsletter as professional as possible.
Later in this article I will show you a technique that I use to
help me detect words that could trigger spam filters that I
may have missed.
Pay attention to your formatting
When formatting your email, keep it simple and professional.
Excessive use of different colors, fonts, sizes, images and so
forth will result in a higher spam filtering rate.
Keep your email as clean as possible, and try to stick to a
maximum of 2 or 3 different font types and sizes. Overly large
sized fonts will surely add to an email being flagged as spam,
as will too many images (or not enough text).
Try and use a short and simple stylesheet rather than using font
tags excessively. Most spam filters don't appreciate a multitude
of font tags and inline formatting, and the more primitive filters
can't detect stylesheets so they will not penalize as easily.
Consistency is king
Use a template if you plan on sending newsletters consistently.
This will make sure that all your newsletters look and feel the
same. It will also add a touch of professionalism and branding
to your newsletters.
Some spam filters work by querying a spam server, where as
others report individual emails as spam. If your email gets
reported as spam, then more than likely multiple spam filters
will flag your email.
Once again, your potential readers will learn to expect your email,
adding professionalism and often improving open rates, also
reducing accidental spam flagging as well.
The best way to avoid your emails going to your reader's spam
folder is to ONLY use a autoresponder service that checks your
content for spam trigger words and rates your content how well
it's written.
That's why I only use the Gobal NPN Autoresponder for my
Newsletter. For it offers this special feature plus more amazing
tools at a very affordable fee.
Have a great day,
Frank Osorio - Helping Networkers Grow Their Network
Avoiding the Spam Filters
Email marketing as many of us know, can be a powerful and
inexpensive method of reaching our most active potential and
/or existing customers. It can boost not only our direct sales,
but also our credibility and referrals.
One of the major benefits of email marketing is that email is
free, but obviously this is the same reason that spam has
become so popular and so frustrating. With spam comes
spam filters and with spam filters comes the blocking of
legitimate email.
In this article I'll describe the basic steps you can take to
help reduce the number of emails you send out that get
blocked by spam filters -- hopefully resulting in a more
rewarding marketing effort.
The right selection of words
Many spam filters work by analyzing the email based on its
content and the words used. Many words -- such as f.ree,
s.ex and so forth -- are very heavy spam trigger keywords.
Your priority should be to avoid such words while keeping
your newsletter as professional as possible.
Later in this article I will show you a technique that I use to
help me detect words that could trigger spam filters that I
may have missed.
Pay attention to your formatting
When formatting your email, keep it simple and professional.
Excessive use of different colors, fonts, sizes, images and so
forth will result in a higher spam filtering rate.
Keep your email as clean as possible, and try to stick to a
maximum of 2 or 3 different font types and sizes. Overly large
sized fonts will surely add to an email being flagged as spam,
as will too many images (or not enough text).
Try and use a short and simple stylesheet rather than using font
tags excessively. Most spam filters don't appreciate a multitude
of font tags and inline formatting, and the more primitive filters
can't detect stylesheets so they will not penalize as easily.
Consistency is king
Use a template if you plan on sending newsletters consistently.
This will make sure that all your newsletters look and feel the
same. It will also add a touch of professionalism and branding
to your newsletters.
Some spam filters work by querying a spam server, where as
others report individual emails as spam. If your email gets
reported as spam, then more than likely multiple spam filters
will flag your email.
Once again, your potential readers will learn to expect your email,
adding professionalism and often improving open rates, also
reducing accidental spam flagging as well.
The best way to avoid your emails going to your reader's spam
folder is to ONLY use a autoresponder service that checks your
content for spam trigger words and rates your content how well
it's written.
That's why I only use the Gobal NPN Autoresponder for my
Newsletter. For it offers this special feature plus more amazing
tools at a very affordable fee.
Have a great day,
Frank Osorio - Helping Networkers Grow Their Network
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