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What Are The Benefits Of Search Engine Optimization and PPC Search Engine Marketing?

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Posted 1st July 2009 at 10:52 AM by GFB Global

So you’re ready to become a successful internet marketer. You’ve got the website, the killer product, and have a business plan that Bill Gates himself would be envious of. But rather than spending your valuable time sending out emails and mass-marketing to an audience that might not even be interested in what you have to say, why not create a stampede of clients who are clamoring for your product.

Sound too good to be true? Not if you upgrade your web content with a little trick known as Search Engine Optimization! So what are the benefits of Search Engine Optimization, and what sites really eat optimized writing up?

Search Engine Optimization, or SEO, is a tool used by most internet marketers looking for maximum traffic flow to their websites from major search engines like Google. In order to optimize your web content, you must have specific density of keywords that are related to your product. Many marketers agree that 3-5% keyword density is usually a good start towards high rankings on search engines; this means that for every 100 words in your website, you’ll want to use your keywords 3-5 times.

Your keywords are absolutely key (no pun intended) to driving the kind of qualified traffic you’d like to your website. In order to be successful at SEO marketing, you need to put yourself in the shoes of your prospective client. SEO marketing involves a bit of marketing psychology, but if you manage to hit upon your desired keywords, the pay-off will be huge!

PPC search engine internet marketing is also an important part of any internet business success, as this kind of marketing – considered an advertising gold mine for major internet entrepreneurs – allows you to customize your ads, which then pop up next to the results page of a search engine for that specific query. While some web marketers continue to use ppc marketing (pay per click), search engine optimization can be used anytime, anywhere – and best of all, for free! Whether you use it on your social marketing page or on Ebay, SEO techniques can literally pull organic traffic from anywhere – and organic traffic is the most important ingredient towards shooting your website to #1 on sites like Google, Yahoo, MSN, Ezine Articles and with programs like Adwords. Additionally, you can use SEO techniques for blogging, article marketing, ezine marketing and other incredible sites that will really help skyrocket your internet business to success.

Needless to say, the benefits of search engine optimization are numerous! SEO marketing is one of the fastest-growing fields in online marketing today. When you optimize your web content, you’re making it that much easier for clients looking for your particular product to come to you. It’s a great way to save your much-valued time and resources – with a pay-out that makes it all well worth it.

For more information on the benefits of SEO and PPC go to
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  1. New Comment
    Indeed! benefits from SEO are numerous only if you are able to execute it properly.

    Search Engine Marketing
    Posted 19th July 2009 at 06:13 AM by 3magicalsteps 3magicalsteps is offline

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